An expertise area within Mohammed Bou-Saber’s Digital Marketing & Operations profile
Create content that remains findable and useful.
A campaign or event can become a durable asset when its ideas, evidence and answers are structured for people, search engines and generative environments.
Content scattered across social media, newsletters, websites and event materials.
Useful pages that are difficult to find, understand or connect to a clear entity.
Events that require significant effort but produce few reusable resources.
Editorial strategy reduced to a publishing calendar without a durable architecture.
02
My approach
Identify questions, intent and available evidence before selecting a format.
Structure topics and subtopics with explicit HTML hierarchy and internal linking.
Extend an event into content before, during and after it without mechanically repeating the same message.
Clarify the author, entity, sources and dates so the content can be verified.
03
Methods & tools
Editorial strategy
On-page SEO
Editorial GEO
Semrush
Ahrefs
Screaming Frog
WordPress
Surfer
GA4
Looker Studio
Canva
Figma
04
Possible deliverables and areas of work
SEO/GEO editorial audit
Content architecture
Editorial briefs and templates
Event content plan
Internal linking map
Author, source and update framework
05
Related experience
Freelance Digital Marketing Consultant, Orléans — areas of work include SEO, GEO, content and digital coordination since 2025.
Sekoia.io, Paris — newsletters, marketing campaigns, professional events and technical SEO content in 2024 – 2025.
Calizy, Paris — content, event communication, social media, website optimisation and SEO in 2023 – 2024.
FAQ
Frequently asked questions
What is GEO?
Generative Engine Optimization consists in structuring an identity, content and evidence clearly enough for a generative engine to understand them, connect them to an entity and potentially cite them.
What is the difference between SEO and GEO?
SEO covers crawlability, indexing, relevance and visibility in search engines. GEO reinforces entity clarity, context, verifiability and a page’s ability to be reused in a generative answer. Both depend on useful, accessible information.
How can an event become durable content?
Prepare the questions before the event, capture ideas and sources during it, then create summaries, answers, excerpts and internal links that remain useful after the date has passed.