An expertise area within Mohammed Bou-Saber’s Digital Marketing & Operations profile
Connect acquisition to useful decisions.
An acquisition system becomes useful when its intent, data and handoffs are easy to understand. My approach connects campaigns, tracking, organic content and CRM so each step can be read and improved.
Active campaigns without a shared view of objectives, audiences and conversion signals.
Fragmented tracking that prevents teams from connecting interactions to journey stages.
Decisions driven by volume rather than by the quality of available information.
Paid acquisition and organic visibility managed as disconnected systems.
02
My approach
Frame intent, audiences and expected decisions before selecting channels.
Formalise the measurement plan, campaign conventions and genuinely useful events.
Read the full journey, from discovery to the CRM handoff.
Document hypotheses and learning so the system improves without losing its history.
03
Methods & tools
Acquisition strategy
Google Ads
LinkedIn Campaign Manager
Meta Ads
GA4
Looker Studio
Tracking
Semrush
Ahrefs
Acquisition SEO
04
Possible deliverables and areas of work
Acquisition and tracking audit
Campaign plan and naming conventions
GA4 measurement plan
Journey analysis framework
Dashboard specification
Acquisition SEO opportunity map
05
Related experience
Freelance Digital Marketing Consultant, Orléans — areas of work include acquisition, reporting and organic visibility since 2025.
Sekoia.io, Paris — qualitative management of B2B campaigns across LinkedIn and Google Ads in 2024 – 2025.
Calizy, Paris — campaigns, website optimisation, organic search and reporting in 2023 – 2024.
FAQ
Frequently asked questions
What makes an acquisition system readable?
Its objectives, audiences, channels, measurement events and CRM handoff rules can be understood by the teams responsible for using and improving it.
How can a campaign be connected to a CRM?
By defining a stable taxonomy, consistent campaign identifiers, explicit conversion events and a clear rule for passing information into CRM objects.
Should SEO and paid acquisition be managed together?
They work on different timelines, but share intent, content and journeys. Reading them together helps prevent duplication and provides a clearer view of demand.